Key person insurance is a life insurance policy purchased by a business on a critical employee, founder, or executive to help protect the company from financial disruption if that individual dies or becomes disabled.
The business owns the policy, pays the premiums, and receives the benefit.
For many companies, the success of the business depends heavily on one or two individuals. If that person is no longer able to contribute, the financial impact can be significant.
What Is Key Person Insurance?
Key person insurance (sometimes called key man insurance) is designed to protect a business against the financial loss that could result from the death or disability of an essential individual.
The insured person might be:
• A founder or co-founder
• A top revenue-generating executive
• A partner in a professional firm
• A highly specialized employee
• The primary relationship holder for major clients
The business owns the policy, pays the premiums, and is named as the beneficiary.
If a claim occurs, the benefit can help offset revenue loss, stabilize operations, or fund transition planning.
Why Key Person Insurance Matters
Business owners often insure property, equipment, and liability exposure but overlook the people who drive revenue and relationships.
The loss of a key person can create:
• Immediate revenue decline
• Loss of client confidence
• Operational disruption
• Increased recruitment costs
• Strain on remaining partners
• Pressure to sell prematurely
Key person insurance doesn’t eliminate the emotional impact of loss. But it can provide financial breathing room.
How Key Person Insurance Works
The structure is straightforward:
1. The business identifies a key individual.
2. The business applies for and owns the policy.
3. The business pays the premiums.
4. If the insured individual dies (or becomes disabled under a disability policy), the business receives the benefit.
The proceeds may be used to:
• Cover temporary revenue shortfalls
• Fund recruitment or training of a replacement
• Pay outstanding business debts
• Provide liquidity during transition
• Support buy-sell agreements
The exact policy and use depends on business needs and planning structure.
Who Should Consider Key Person Insurance?
Key person insurance may be appropriate for:
• Small business owners
• Partnerships
• Professional firms (law, accounting, consulting)
• Medical practices
• Startups reliant on a founder or executive
If your company’s success depends heavily on one or two individuals, key person insurance may be worth evaluating.
Serving Denver and Clients Nationwide
Our office is located in Denver, Colorado, where we meet with individuals, families, and business owners in person.
We also serve clients across the United States through secure virtual relationships.
Insurance product availability and regulations may vary by state. Coverage decisions are subject to underwriting and policy terms.
Frequently Asked Questions About Key Person Insurance
What is key person insurance?
Key person insurance is a life insurance policy purchased by a business on a critical employee, founder, or executive. The business owns the policy, pays the premiums, and receives the benefit if the insured person dies or becomes disabled.
Who owns a key person insurance policy?
The business typically owns the key person insurance policy, pays the premiums, and is named as the beneficiary.
Is key person insurance tax deductible?
Premiums for key person life insurance are generally not tax-deductible, while death benefits are often received tax-free if structured properly. Tax treatment depends on specific circumstances.
How much key person insurance does a business need?
The appropriate coverage amount depends on revenue impact, replacement cost, debt obligations, and overall business valuation. A financial review helps determine an appropriate range.
Is key person insurance the same as a buy-sell agreement?
No. A buy-sell agreement governs ownership transfer between partners, while key person insurance protects the business from financial disruption caused by the loss of a key individual.
Protect What Powers Your Business
Your people are your greatest asset.
If your business depends on a founder, partner, or specialized executive, key person insurance may provide financial protection during uncertain circumstances.
If you’d like to explore whether key person insurance makes sense for your business, we offer a complimentary consultation to review your structure and discuss options.
No pressure. Just perspective.